Should I use paid ads or free traffic to get clients?

You pay one way or another, with your time or with your money. Social media, groups and networking cost time and can take a while to snowball. Paid ads, such as Facebook ads, give immediate results and immediate feedback, and Facebook can be a gold mine.

With ads, your creative is your targeting. A bad offer with bad creative wastes money, so get your offer clear first. Make your ads mirror your brand voice and colors so that clicking an ad and landing on your site feels like one connected journey. Ads alone do not create clients; the system behind the ads does.